“Moving heavy equipment online”

Objective:

Trakindo is Indonesia’s authorized dealer for Caterpillar, a global manufacturer for construction and mining equipment. Keeping up with the digital era, Trakindo-CAT aims to educate the Indonesian market on how to order its parts online on parts.cat.com through a user-friendly microsite.

Challenge:

Educating and encouraging Indonesian customers to have their transactions online is quite challenging, especially when it comes to purchasing heavy equipment. The need for easy instructions and call-to-action are needed to encourage them to try the new online CAT purchasing channel.

Solution:

Redspace worked on to design a microsite called howtobuycatparts.com as a getaway to lead customers to the main e-commerce website. The educational microsite outlines step-by-step instruction for online purchase, from registration, finding dealers and products, payment to delivery; they are all defined through clear visual icons and information. This allows a clear call-to-action and drive traffic to parts.cat.com.