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BTN

Bank BTN appoints Redspace as Branding Partner for New Program

Bank BTN, one of the most established state banks in Indonesia since 1897, announced its decision to partner with Redspace, a brand and digital consultancy firm, to develop the branding platform for its new program. Bank BTN has long been grabbing the market share for home mortgage loans. Now, it is ready to introduce a new program for long-term savings deposit.

Following a competitive pitch among other creative agencies, Bank BTN decided to continue its partnership with Redspace who has worked together with the Company for previous projects such as Tabungan BTN Perumahan, BTN Tabungan Pos and BTN Cermat. The scope for the new program started from research study, strategy development and design implementation.

Saving money can be easier said than done, especially when one has a long wish-list to fulfill. The new program aims to do the task easier through term deposit. Customers can put their savings for a period of time and agree to not make withdrawals during the period while accumulating interest and insurance benefits. Once the term deposit hits maturity, it will provide a sufficient funding to reach customer’s goals.

“It is an honor to partner with Bank BTN again for this new long-term savings program. The approach is relevant to many seeking a stable and secure investment, helping them achieve their goals in the long-run. We will help elevate its communication through branding perspective and giving it a competitive edge” said Stefanus Alvie, Creative Managing Director of Redspace.

Redspace is given the creative capacity to develop the strategy and visual development for the new program from logo, flyers to merchandise. The new program is expected to launch in November 2016.